Project 03

Concept project

Harbor & Rye

A new bakery needed to be findable before it opened: hours, menu, and a way to order ahead.

Business
Bakery & café
Starting point
New business, no website
What we made
Website, logo, online ordering
Timeline
2 weeks · Standard + Brand starter
The projectBakery & café
Where they started

The situation

Harbor & Rye had a lease, an oven, and an opening date. They had no logo, no photos, and no website. Customers would have found an empty map listing with no hours.

What we did

What we made

  • A simple logo and colours that work on the sign, bags, and the site
  • A five-page site with menu, hours, catering, and their story
  • Order-ahead button linked to their point-of-sale system
  • Google Business Profile set up with hours, menu, and photos
  • Daily specials the owners can change from their phone
On a phoneWhere most customers see it
After
What success looks likeMeasured after launch

What we’d measure.

These are the goals we set for a project like this, and how we’d track them after launch.

Found on day one

Showing up on Google Maps with correct hours before opening.

Orders before 10am

Pickup orders placed through the site instead of by phone.

Catering enquiries

A clear form for office and event orders, which earn more per sale.

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