Arc Reformer Studio
A small-group reformer studio with a loyal following and no website. We built one that turns curious visitors into first-time bookings.
- Business
- Boutique fitness
- Starting point
- Booking through an app link
- What we made
- Website, class schedule, intro offer
- Timeline
- 2 weeks · Standard
The projectBoutique fitness
Where they started
The situation
Arc’s only presence was an Instagram profile with a link to a generic booking app. New visitors couldn’t see what a class was like, what it cost, or whether it suited beginners, so most of them never booked.
What we did
What we made
- A bold, calm design that matches the feel of the classes
- Today’s schedule on the homepage, with spots left shown live
- A clear intro offer for first-timers, right at the top
- Class pages that explain what to expect, for nervous beginners
- Booking connected to the scheduling software they already use
On a phoneWhere most customers see it
What success looks likeMeasured after launch
What we’d measure.
These are the goals we set for a project like this, and how we’d track them after launch.
First-class bookings
Intro offers booked by people who found the studio online.
Intro to membership
More first-timers turning into members within 30 days.
Fuller off-peak classes
Midday and weekend classes filling up, not just 6am.
Start hereTaking new projects now
Have something worthgathering around?
Let's talk
EmailCampfireCollectiveStudio@gmail.com
Phone(848) 207-4011