Halvorsen Roofing
A trusted Tampa Bay roofer with a do-it-yourself website that said nothing about storms or insurance. We led with both.
- Business
- Roofing
- Starting point
- Template website, no leads
- What we made
- Website redesign, inspection booking
- Timeline
- 2 weeks · Standard
The projectRoofing
Where they started
The situation
Halvorsen had a template website with stock photos of someone else’s roofs, a contact form that went to an old inbox, and nothing about insurance claims, the first question every storm-damage customer asks.
What we did
What we made
- “Free inspection within 24 hours” as the first line on every page
- An inspection booking form that takes photos of the damage
- A plain-English page on how they handle insurance claims
- Their own aerial project photos in place of stock images
- Service-area pages for each county they cover
On a phoneWhere most customers see it
What success looks likeMeasured after launch
What we’d measure.
These are the goals we set for a project like this, and how we’d track them after launch.
Inspection requests
Bookings through the site, especially in the week after a storm.
Claim-ready leads
More homeowners arriving with insurance details and photos already sent.
Found across the bay
Showing up in searches in every county they serve.
Start hereTaking new projects now
Have something worthgathering around?
Let's talk
EmailCampfireCollectiveStudio@gmail.com
Phone(848) 207-4011