Northfield Comfort Co.
A growing HVAC company that had never had a website. We built one that books repairs at any hour.
- Business
- Heating & cooling
- Starting point
- No website yet
- What we made
- Website, online booking, financing page
- Timeline
- 2 weeks · Standard
The projectHeating & cooling
Where they started
The situation
Northfield ran entirely on referrals and a Google listing. Every booking came through a phone call, so jobs were lost after hours and during the July rush, when the phones never stopped.
What we did
What we made
- Online booking in three taps: service, time window, confirm
- Same-day repair promise and phone number above everything else
- Financing shown on the homepage for new-system shoppers
- Maintenance plan page to turn one-off repairs into yearly customers
- Real photos of their own technicians at work
On a phoneWhere most customers see it
What success looks likeMeasured after launch
What we’d measure.
These are the goals we set for a project like this, and how we’d track them after launch.
After-hours bookings
Repairs booked online between 6pm and 8am, when nobody answers the phone.
Fewer missed calls
Less pressure on the phone line during peak season.
Maintenance plans
More customers signing up for yearly tune-ups.
Start hereTaking new projects now
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Let's talk
EmailCampfireCollectiveStudio@gmail.com
Phone(848) 207-4011